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Google Promises Fewer, Better Ads in Gmail

Google has announced that the how it displays ads in Gmail,google will increase the quality of the ads, ultimately resulting in fewer ads shown per person.

It doesn’t go into many technical details on this. how exactly it plans to do that, merely saying it’ll use the technology behind Priority Inbox a recently launched Gmail feature that sorts the important, urgent messages from less important ones to figure out which ads may be more useful to you.


“For example, if you’ve recently received a lot of messages about photography or cameras,” Google says, “a deal from a local camera store might be interesting. On the other hand, if you’ve reported these messages as spam, you probably don’t want to see that deal.”

Google plans to roll it out more widely with further improvements. If you do get the new feature, you will be able to go to the Gmail Settings page and uses the signals that determine which ads are shown.

Google points out that ads in Gmail are fully automated, that no humans read users’ messages and that no messages or personally identifiable information about users are shared with advertisers.

You can see the new feature in video below.

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Matthew is a technology blogger for

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