The iPad brought the battle to Microsoft in a sustainable fashion, because it almost immediately took 5-percent market share and cost Microsoft’s CEO half of his bonus.that is a decisive victory, and if we were talking a real war, the side attacked either mobilizes the army or gets its butt kicked.According to the Microsoft, “Oh crap, we’d better start building a response and in a couple of years we’ll have one with Windows 8!”
Apple’s products weren’t competitive, and the firm was almost bankrupt. Steve had been public about the Apple products at the time being crap prior to his return. He could have pulled everything from market or done nothing until he was able to get the hardware moved over to Intel years later, or OS X out the door. The outcome would have been no more Apple. Instead he marketed the hell out of what he did have. He found advantages in each offering, and while the company continued to struggle, it didn’t go under, and provided a foundation for the iPod which returned the company to profitability and success.
The battle may be over before Microsoft can field its alternative, as the iPad is now being integrated as standard in consumer electronics.