Frito-Lay has set the Guinness World Record for Facebook Page “Likes” . this record is done within a 24-hour period. The Guinness organization has verified the claim on Thursday. Frito-Lay’s final tally was 1,571,161 “Likes” April 11-12.
To achieve the Record, Frito-Lay ran a few promotions at once, including a replica of the company’s Flavor Kitchen in New York City’s Times Square and live demonstrations on its Facebook Page. The company also tied in with Zynga’s FarmVille and let players harvest sponsored in-game crops to earn virtual goods.
Frito-Lay is giving away a coupon for a free bag of chips to the first 24,000 consumers who â€œLikedâ€.As a reward for setting this record.
If Frito-Lay’s record sounds familiar, that’s because Oreo tried to set a similar record in February for the most Facebook “Likes” within a 24-hour period. But, unlike this latest record.
This was for Likes related to a status update, not for the Page itself. Oreo failed in its attempt after rapper Lil Wayne asked his fans to set the record, which they did, with 588,243 “Likes.” Meanwhile, Charlie Sheen set another new Guinness World Record in early March for the “Fastest Person to Reach 1 Million Followers on Twitter.”