Social Networks To Capture 11% Online Ad Spending in 2011
According to new estimates from eMarketer . U.S. marketers will spend $3.08 billion to advertise on social networking sites this year .
eMarketer says that the it is a 55% increase over the $1.99 billion U.S. advertisers reportedly spent on social networking sites in 2010, and nearly 11% of what they are expected to spend on all online advertising in the U.S. in 2011.
Social networks is expected to rise 71.6% to $5.97 billion Worldwide, approximately 8.7% advertisers are predicted to spend online in 2011.
And which social network is poised to take the biggest slice of those ad dollars? You guessed it: Facebook.
eMarketer expects that advertisers will spend $4 billion on the social networking giant this year, $2.19 billion of which will come from U.S. advertisers. That’s more than double the amount ($1.86 billion) Facebook pulled in in 2010.
” In 2010 Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,”principal analyst at eMarketer it is said by Debra Aho Williamson, . “In 2011, its global presence is something multinational advertisers can’t ignore.”