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Online social game star Zynga adds new lure

Online social games Farmville, Zynga Poker, and Mafia Wars ramped up the pay-off for its more than 250 million players.On Tuesday Zynga used a South By Southwest Interactive (SXSW) festival in Texas as a stage to unveil a new rewards program for its titles.Players of the rewardville.com can shift winnings such as virtual goods, status or money between different games and use rewards to help out friends playing other Zynga games.

According to the Zynga vice president Roy Sehgal “With RewardVille, our aim is to delight players by rewarding them with new Zynga-level points and exclusive limited edition virtual items,” .

Facebook-Zynga
Facebook-Zynga

Zynga will host its first live poker tournament with players of the online game invited to test their mettle in Las Vegas Later this week.Zynga boasts more than a quarter of a million players. Its titles include CityVille, FrontierVille, Café World, YoVille, and Vampire Wars.It is known for combining philanthropy and business, having raised more than $5 million for charitable causes through game play.

According to the Zynga Poker General Manager Laurence Toney the reasoning behind the two-day tournament.”The goal of our first live poker event and tournament is to bring Zynga Poker fans from Facebook to the felt,” Zynga said it had raised $1 million in 36 hours for Save the Children’s Japan relief efforts by asking users to donate through the purchase of virtual goods in FarmVille, CityVille, FrontierVille and other games.

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Matthew

Matthew is a technology blogger for vritesh.com

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