Firm wants SFR unit at right price

According to the CEO Jean-Bernard Levy Vivendi has the resources to pursue a deal for Vodafone’s minority interest after selling off its stake in NBC Universal earlier this year. the media conglomerate is interested in taking full ownership of French mobile operator SFR from partner Vodafone Group PLC, but only if the price is right.And He wouldn’t confirm whether the two companies are actively engaged in talks on a deal, but said Vodafone appears to be willing to sell.

Levy told in a media conference in the Emirati capital Abu Dhabi”We are in a situation where a potential transaction could be prepared,”. “I believe at the right price it would be in the interest of Vivendi to acquire 100 percent of SFR.”

Vivendi owns 56 percent of SFR. It has reportedly been seeking to pay about 6 billion pounds ($9.65 billion) for the rest of SFR that Vodafone holds — a figure Levy would not confirm. Vodafone is believed to want considerably more.

It sold its remaining stake in NBC Universal to General Electric Co. It got a total of $5.8 billion for its 20 percent interest in the U.S. company, which owns U.S. broadcast network NBC, the Universal Pictures movie studio and related theme parks and a number of cable channels.Levy reiterated his expectation of slight earnings growth in 2011.an expected gain he described as “positive but not significant.”Vivendi owns a range of businesses, including Universal Music, the record label behind Eminem, Lady Gaga and Justin Bieber and Rihanna. It also controls video game maker Activision Blizzard, Brazilian telecom company GVT and Canal Plus television.

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