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Dell Logo Gets Change

Dell Logo Gets Change


Dell has more than 800 agencies in the world working on the Dell brand. This created a number of problems such as there being more than 15 different typefaces for Dell in the English language as well as a number of slightly different logos.

Dell is now moving to a single logo design you can see it in image we included hear. that will be used across all Dell products. The colour of it isn’t just blue, it’s actually called Dell Blue and isn’t available in any colour book.

In taking ownership of the Dell brand the team established a direction, and then partnered with Lippincott to customize its look and feel. The team worked with type designer Jos Buivenga to tailor a typeface specifically for Dell and they introduced a brighter palette led by a custom Dell blue solid ink formula that cannot be found in any color systems book.

The Dell logo was finally refined. The iconic mark — redrawn to support smaller applications, and with its own blue ring surrounding and protecting the wordmark — has already been rolled out across the company’s millions of brand touch points. With support from Lippincott and Y&R, the Dell logo stands strong and is what you see today at

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