Sony NEX-5 Price in India
The new α NEX-5 and NEX-3 are the World’s Smallest and Lightest Interchangeable Lens Digital Cameras that deliver DSLR quality in an ultra-compact body.
Sony has introduced the World’s Smallest and Lightest Interchangeable Lens Digital Cameras for indian coustmers. the α NEX-5 and NEX-3. Compact & light weight, α NEX-5 and NEX-3 allow users to effortlessly capture stunning, It has capture DSLR quality photos. It is Equipped with Background De-focus function, Full HD movie, 7fps High Speed shooting and 3D Sweep Panorama, the new α NEX series cameras deliver superb imaging experience effortlessly.
Now You can record Crisp HD Movies with α NEX-5 at the click of a simple record button. And lastly, by sweeping the camera from one end to the other, users can capture beautiful 3 Dimensional panorama shots.
Sony has 35% share of the total Camera Market [Compact + Interchangeable lens Digital camera’s] in FY10 and with the launch of α NEX-5 & NEX-3, it is expected to grow to 40% by FY11. In alignment to this, Sony’s Digital Camera Sales revenue is estimated to go up from Rs. 600 Crore to Rs. 900 Crore by FY11.
Sony plans to sell 40,000 units of α NEX series units by FY11.
Invests Rs. 25 crore towards Marketing activities to accelerate sales of these cameras in India. ATL activities include TVC, Print, Outdoor, PR & Web while BTL includes Shop-front enhancement Training seminars & , National Retail promotions.
The total Camera market currently pegged at Rs. 1750 Crore for FY10, is growing at 30% per annum, and is expected to reach Rs. 2250 Crore by FY11.
Sony α NEX-5 and NEX-3 will be available from December across all Sony Centers and other major electronic outlets in India.
Models Colours Price
α NEX-5 Black Rs. 34,990/-
α NEX-3 Black & Red Rs. 29,990/-