According to the RIM it will be the new touchscreen phone. it would be thinnest and most powerful .It said that when the device becomes available worldwide in the summer it would support the world’s two most widely used network technologies, GSM and CDMA.
The new Bold has a 2.8-inch screen and retains the company’s trademark physical qwerty keyboard with a 1.2 GHz processor. It will ship with a near-field communication (NFC) chip, allowing the phone to be used as a mobile wallet, executives said at the annual BlackBerry World conference in Orlando.
Balsillie said some customers are prepared to buy tens of thousands of NFC-enabled BlackBerrys.
RIM also launched BlackBerry Balance, and it allow corporate and personal data to coexist without compromising confidential communication.
businesses and government agencies have given the BlackBerry to millions of workers in need of mobile access to workplace applications. But many now prefer using their own Apple iPhones and iPads, as well and a slew of devices running on Google’s Android platform.
RIM is pushing hard to deepen its inroads in consumer markets. But it has struggled to catch the eye of the most discerning shoppers, though it has made strides in grabbing market share in emerging markets, mostly with cheaper handsets.