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Google’s Answer to the Facebook “Like” Button: The “+1”

Google is making a new social feature. It is called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.
Users that opt into the +1 button experiment (and soon everyone else) in Google Labs will start seeing a +1 icon next to each link in Google search results.

This action as a “public stamp of approval, Google defines It ,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.

Google-Adding-More-Social-Network-Features
Google-Adding-More-Social-Network-Features

The move builds on a number of social features that Google introduced in search earlier this year, such as the ability to see which friends have tweeted a given link in search results. Today’s move, however, is clearly something much bigger.

Google plans to offer a +1 button to publishers that lets readers +1 something without leaving the publisher’s site. Facebook has a big head start here with its Like button some two million sites and counting have it installed but Google’s button will instantly have a lot of appeal, According to the google +1 data will directly influence its market share dominating search rankings. Similarly, we have to imagine that +1 is more bad news for content farms, whose content is less likely to be shared.users will also be able to +1 ads, as the company explains on the AdWords blog.

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Matthew

Matthew is a technology blogger for vritesh.com

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