It is no surprise that optimization is an important part of a blog’s life. With search engines becoming more and more nitpicky as they try to deliver the best possible results, optimization criteria keep going up. As a webmaster, it is thus in your best interest to make sure your blog is thoroughly optimized. Having a well optimized blog is a crucial factor to high search engine rankings and also helps you attract and more importantly retain visitors.
While many webmasters will consequently carefully optimize their blogs, they surprisingly often fail to take their blog content itself into consideration. For many people, a blog’s optimization mainly involves working on the menus, ensuring that internal links are properly optimized and sitemaps. However, the word on the street is that “Content is king” and it thus imperative to also make sure that your content, by far the most important part of your blog, is also properly optimized. Thankfully, content optimization is one of the easiest aspects of search engine optimization.
Break it up!
One of the first steps in content optimization involves breaking up your text accordingly. Google says it favors longer articles instead of generic 50-word trivia. Articles of at least 400 words are now commonly regarded as a minimum requirement for a blog post. It is obvious that nobody is going to bother reading a single paragraph that contains so many words. It not only looks ugly, but also makes it hard for someone to easily keep track of what he’s already read.
Consequently, your first task should be to break up that huge chunk of text into paragraphs. A paragraph should consist of between three to seven sentences. It however ultimately depends on your blog layout. Your main objective is that a single paragraph should not require too much scrolling.
Use headers and images
Headers are also an important and absolutely necessary part of content optimization. You should use headers where possible in an article as they break up the monotony of your paragraphs. Headers also allow your readers to quickly gauge if any article actually interests them before diving into it.
Images are also a great addition to any blog post and are encouraged, since they allow you to add another layer of optimization onto your content. You must however make sure that you do have the rights to use an image on your blog before doing so. Contrary to what you may have heard before, you are not actually entitled to use all the images you can find on Google Images.
Forget about keyword density
Keyword density is one of the most contentious issues of content optimization. It was essential a few years back but has since become a rather risky strategy, and search engines are now known to frown on overly optimized content (the other word for “overly optimized content” being “spam”). It is in fact a good idea to stop focusing on keyword density altogether as it can be risky. In addition, content that has been created with a focus on keyword density often comes across as incoherent and may alienate your readers.